What drivers actually need to deliver faster and have less stress

We gave two experienced couriers three addresses in Rotterdam. Same navigation tools. Same starting points. Neither driver knew these locations.

The pattern was consistent: generic navigation got them to the street, then they had to figure it out on their own.

Max: "Once you get dropped at a stop where you have to walk for a bit, you're off on your own."

Sander: "Coming back to two-minute delivery time, that would be 15 if I have to park somewhere and don't know where to go."

Two experienced professionals. Three addresses. Same problem.

What navigation systems miss

The word "arrived" should mean you're at the door where the delivery happens. With standard tools, it rarely does.

Address 1 (Spaansepoort 39): Wrong side of the water

• Both drivers: 5 minutes 30 seconds.
• Dropped across a canal, Sander found only even numbers when looking for 39.
• The odd numbers were in a completely different part of the area.

Address 2 (Overblaak 40): Wrong level and side of the street

• Max: 12 minutes 48 seconds, Sander: 7 minutes 32 seconds.
• Dropped at an underpass, where the entrance was on the other side of the street, a floor above.
• Five-minute variance between two professionals using identical tools.

Address 3 (Botersloothof 17): Wrong street

• Max: 2 minutes 4 seconds, Sander: 2 minutes 15 seconds.
• Dropped on a different street, searching for a street sign covered in stickers.
• Both used nearby businesses to orient themselves.

Different addresses. Different challenges. Identical root cause: standard navigation confirmed they had “arrived” somewhere near the building, not at the door.

What 2 to 13 minutes looks like in reality

At Address 1, Sander was dropped across the water and started reading house numbers.

"I only found even numbers. I had to walk further but it didn't really look like I had to go there, so you're kind of questioning yourself."

An experienced courier, second-guessing himself.

At Address 2, Sander's phone told him he was at Overblaak 40. He looked around. An underpass. No entrance.

"You told me we are at Overblaak 40, right? Then my first problem is that it's telling me that we are already here. I don't think my phone is going to help me this time."

Seven and a half minutes to figure out what his navigation should have told him.

At Address 3, Max described the pattern: "Once again, I didn't really have a way to walk, so if it wasn't for my instinct, maybe I would've walked that way, that way, that way. Nobody knows."

His intuition worked. But depending on guesses isn't a reliable system.

What drivers said they need

After completing all three addresses, both drivers gave consistent answers on what they experienced, and what would have helped.

Max: "Just fix the routing, please. Just give us a way to walk…My gut was mostly right, but if your gut doesn't tell you that, then you go off the completely wrong direction, and that doesn't help anyone. Having a route for which way best to walk would definitely help."

Sander: "That whole step-by-step process would be great…From driving to a point and then exactly getting to the parking space that you should go to, to something telling you, 'Look, this might be a deceiving address.' So that could be text-based, a place where you need to walk to, where the app could actually just switch to a walking route."

At Address 1, Sander pointed to the solution: "A small description from the first person who delivered there. That would help immensely."

After Address 2, he knew where future drivers should park: "Your best pick is to park across the street. That way, I can just run across, run up the stairs and be at the address immediately."

These insights exist. Drivers figure them out. The question is whether operations capture that knowledge and make it available to every driver after.

What this means at scale

The real issue isn't one delivery. It's the pattern across operations.

Capacity impact: The three addresses show time loss ranging from 2 minutes to nearly 13 minutes on unfamiliar stops. These are minutes spent searching, not delivering. When this pattern repeats across daily operations, the cumulative impact becomes visible.

Operational unpredictability: At Address 2, Max and Sander took different amounts of time using the same tools at the same location. When drivers rely on instinct rather than information, outcomes vary. Some solve complex addresses faster than others, but that variance makes route planning unpredictable.

Driver experience: When tools abandon drivers at the final meter, the pressure compounds. Circling while your phone insists you've arrived. Questioning whether you're going the right way. Using nearby businesses to orient yourself. Even addresses that feel easier still require mental effort that shouldn't be necessary.

Safety and compliance: Sander identified what happens under pressure: "If you're already out of time, you could decide to go jaywalking, which is not ideal. Could get you a fine, but not just that, it's bad for the company. But that would be something deliverers would do just to be on time because they would be stressed."

When information gaps force drivers to improvise under time pressure, they make decisions that create risk.

The knowledge gap

Max and Sander are experienced couriers with familiar routes figured out. At unfamiliar addresses, that experience doesn't transfer. And the knowledge they gain from solving these addresses stays with them.

After each Challenge address, both drivers knew the optimal approach. But that knowledge only helps them on return visits.

Sander captured this perfectly: "A small description from the first person who delivered there. That would help immensely."

The first driver figures it out. The second driver starts from scratch. That's the gap.

How Narmin approaches the same addresses

Generic navigation gets drivers to the street. Narmin navigation gets them to the door.

For addresses like Spaansepoort 39, Overblaak 40, or Botersloothof 17, that means:

• Not dropping drivers across the water, at an underpass, or on the wrong street.
• Parking at the nearest entrance.
• Step-by-step guidance from their van to the door.
• Walking the shortest path without searching.

The platform captures what the first driver figured out, so every driver after benefits from it. With Address Intelligence, the "Arrived" pin moves from somewhere near the building to the handle of the door.

Max's request was direct: "Just give us a way to walk."

That's the last meter.

Challenge complete.